A Better Approach to Promotional Planning.

There are complex and powerful relationships between the thousands of  products sold by grocery retailers.

But these relationships are, for the most part, invisible because there are thousands, if not millions, of different connections.

Daisy's technology makes the invisible - these connections - visible, allowing them to drive higher sales and profits.

In this eBook, we put the spotlight on the “Halo Effect”. It  explores:

  • The halo and how selecting the right promotional products propels sales of high-margin associated products.
  • The impact of the halo on total store sales and how a cross-category approach delivers a competitive edge and a new economic operating model.
  • The powerful economic benefits of the halo and a cross-category promotional product sales approach.